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DIY Brand Design Book

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Goodness gracious! DIY e-commerce!

7/7/2017

3 Comments

 
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If you've ever wanted an online store of your own it's only a few clicks away. Sell handmade or vintage items, craft supplies or unique factory-manufactured items from anywhere you'd like using Etsy.com. 165 million, mostly US shoppers and visitors stopped by in June 2017 alone.

Etsy seller tools are very well designed and user-friendly. Place custom digital ads on Etsy and Google search results pages. Buy and print custom shipping labels. Use the super easy mobile app. I could go on, but I'll let you investigate for yourself. 
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 "Goodness gracious"
​is a term for "jumping with joy" and it's a substitute for cursing."

​This brand story was inspired by my grandparents who were farmers and the nicest people you could meet. Their down home wisdom made me smile and inspired my greeting card line. And brand identity.

The new logo design includes a photo of them inserted into a likeness of the 1930 American Gothic painting background. The old and the new. Vintage etchings from the 1600-1800's work well with modern sayings and graphics. I found them locked away in dusty art museum archives. I've cleaned them up, added love and modern graphics. 
3 Comments
DottiLou
7/10/2017 02:57:15 pm

Congratulations on the new brand! I love all those sweet cards.

Reply
David Soloman
7/12/2017 11:44:32 am

Etsy seemed hard. But now I'll look at it closer. Thanks for the links and the story. Nice.

Reply
Mary Stuart
7/12/2017 03:38:35 pm

So cute, love the cards and your grandparents.

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    This is where I spill my trade secrets for hungry DIY enthusiasts. Nice to meet you. Creative Director at your service. Also an experienced art director, designer, illustrator, strategic thinker and author of the Do-It-Yourself Brand Design Book. 

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