Creative advice, color illustrations and online resources throughout suggest ways to design your brand. No buzz words or fancy “out of the box” phrases lurk in these pages. Straight talking text is packed with ways to work smart.
Look Like A Big Brand Without Spending a FortuneBig ad agencies to small design firms saw Gabrielle Weinman's creative work sell products for her diverse clients.
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Read the reviews |
"A great help! Having a small business with limited resources this book was just what I needed. Some straight advice that really works. Now I'm on track and using my funds wisely."
Ladora Lucero Amazon Five Star Book Review |
"Indispensable for new business owners: This book cuts to the chase and gives you everything you need to know. In the past I have suffered through thick books by authors who have business degrees but have never started or owned their own businesses, and I made costly mistakes by following their advice.
I WISH I WOULD HAVE READ THIS SOONER!! This book pays for itself by saving you time and money. Gabrielle Weinman shares her insider tips and literally millions of dollars in research to help you avoid new business pitfalls. It's smart, funny and informative. I also appreciated the humorous illustrations, easy to follow content and innovative graphic design." Writerpants Amazon Five Star Book Review |
"Simply Amazing! This is what I have been teaching small business owners as well as start-ups. You are taken by the hand with this book and shown how to compete in the business world with the big guys but on a very small and strict budget! A must read for any business owner or anyone looking to start a business!"
Timothy Srobenhorst SEO expert and Business Owner "WINNER! Concise, led me to exactly where I needed to be with helpful hints on where to concentrate my time and budget! It's a winner! Thanks!!"
R. Gordon Amazon Five Star eBook Review |
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"Simplicity rules. This book takes a complex, terrifying, aspect of launching a small or medium size business and makes it incredibly simple. She borrows the same discipline and approach of big brands and brings it down to the companies that are struggling through the launch mode. I learned so much from this book."
G. Beer “GB” Amazon Five Star Book Review |
"Creative briefs to logos, and colors choices to handy URLs. This concise companion fits neatly in handbags, or man-bags, which is great when you're tip-toeing into advertising for the first time, and you want something to refer to during those "So now what?" moments. Apart from small business owners, the book is appropriate for entry-level brand managers, and those enrolled in Advertising 101."
BecauseLifeCanBeHard Amazon Four Star Book Review |
"Very easy to read and simple to follow! This guide is great and was really easy to read and the author made it fun and interesting to stay focused on subjects that can sometimes seem so mundane and boring. It really helped me to organize my thoughts and get creative when it comes to building the marketing foundation for my business. Gabrielle Weinman really took her time and focused a lot of energy in this book to help her readers and it shows! A+!"
John and Laura Kapala Amazon Five Star Book Review |
"Invaluable to a small business owner (me) looking for a cohesive way to brand myself and not go broke! A friend (obviously a good one!) tipped me off to this book. This isn't some fly-by-night with a cute title and rip-off window dressing. This is helpful, practical and (most important to me) understandable advice. Loved it and am buying one for each of my brothers who own small businesses, too!
Before I pressed 'buy it' I looked up the author--to see if she was just another big talker or if she really walked the walk. Whoa--G.W. has chops!!! And it shows. So much so, I'm not writing a longer review--I'm too excited to start reworking my logo!" Kristen Boe Amazon Five Star Book Review |
"Fun, quick read. A great walk-through of DIY brand design basics. I recently made the leap from a permanent full-time gig to freelance, so I am now my own marketer. Gabrielle Weinman's book is a great read for novices who need a walk-through of the basics when it comes to design and self-marketing. Likewise, for the seasoned marketing professional, it's a good reminder for clients and agencies on how to efficiently and effectively communicate their respective needs. Though I've been in advertising for several years, I am now building my own brand and "DIY Brand Design" has not only been a fun and quick read, but has given me plenty of food for thought when it comes to my own logo, business cards and stationery design."
Brooke D. Hodess Amazon Five Star Book Review |