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DIY tip: Color picker for 4-color digital printing

7/2/2018

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Here's a DIY tip for you. The "PANTONE GP5101 Plus Series CMYK Guide Set" is what you need to pick solid colors you want to print. The colors on a computer screen are close but no match to four color ink on paper. 

World-class color experts founded the Pantone company. They have been creating these professional guides for years.  I keep mine handy to get a real idea of what I will get back from the printer. Another DIY tip: Green and gold colors can be tough to match. Having this color match tool and has saved me headaches many times. 
Isn't technology great? The online printing options available today did not exist ten years ago. In the olden days, you had to "make art." Then paste it to a piece of cardboard and walk it into a printer's shop. No more.

Today I create digital art for my clients, upload and pay for it online. In a few days, the finished job shows up at my door. From business cards to books I've been there and done it.
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PFL.com
GotPrint.com

Some links to digital printers I highly recommend. Tell them I sent you. Thanks.
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    This is where I spill my trade secrets for hungry DIY enthusiasts. Nice to meet you. Creative Director at your service. Also an experienced art director, designer, illustrator, strategic thinker and author of the Do-It-Yourself Brand Design Book. 

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